1. You're probably familiar with alternate ads, but you may want to take alternate ads a step further and try out collapsing ad units.
2. Save time with custom reports and emailable reports -- so quick and convenient!
3. Our optimization tips are great, but what's even better is testing them on your specific site -- whether it's a blog, a forum, or a site like Engineeringtalk, which really benefited from link units.
4. You know how great your site is -- get the word out to advertisers by customizing your Onsite Advertiser Sign-up landing page.
5. Integrate AdSense for search into your site even further by making sure that SiteSearch is enabled and your website is the default. Be sure to customize your search box, too, so it fits in seamlessly.
6. Add your site to Google's search results using Google Sitemaps so people can find all the great content you've created.
7. Since you're already using multiple ad units (right?), be sure you're making the most of them, including using section targeting to get the most relevant ads.
8. Once you've exhausted the AdSense resources, try more of Google's publisher tools, like Google Maps API and Blogger.
Posted by Julie - AdSense Publisher Support - From Inside Adsense
Thursday, January 24, 2008
Cover all your 'Bases'
Looking for a place where you can easily share your site content with the world? Try Google Base , Google's database of information submitted by businesses and individuals like you. In a nutshell, Google Base is a free service that helps you publish virtually any kind of information -- be it your latest riveting screenplay, your physical business locations, or your famous brownies recipe.
So what's cool about Google Base for publishers? For starters, it allows you to make your content more accessible and useful. You can describe the content you upload with your own keywords and attributes so users can easily find it when they search Google Base, Froogle, Local or Google.com. For example, if you're posting a recipe, you might include attributes such as 'Meal: Breakfast', 'Main Ingredient: Eggs', and 'Servings: 4'.
The other cool feature is that you can choose to share a lot of your content, or just a little. You can post individual items by completing a simple UI form, or you can submit a bulk upload file with multiple items in standard formats including TSV, RSS 1.0, RSS 2.0 and Atom 0.3 formats. This means that if you already have RSS or Atom feeds, you can easily submit your content to Google Base without much additional work. To keep yourself informed with official news and tips about Google Base, read the Google Base blog or join the Google Base Help Group.
Posted by Naureen - Google Base Support - From Inside Adsense
So what's cool about Google Base for publishers? For starters, it allows you to make your content more accessible and useful. You can describe the content you upload with your own keywords and attributes so users can easily find it when they search Google Base, Froogle, Local or Google.com. For example, if you're posting a recipe, you might include attributes such as 'Meal: Breakfast', 'Main Ingredient: Eggs', and 'Servings: 4'.
The other cool feature is that you can choose to share a lot of your content, or just a little. You can post individual items by completing a simple UI form, or you can submit a bulk upload file with multiple items in standard formats including TSV, RSS 1.0, RSS 2.0 and Atom 0.3 formats. This means that if you already have RSS or Atom feeds, you can easily submit your content to Google Base without much additional work. To keep yourself informed with official news and tips about Google Base, read the Google Base blog or join the Google Base Help Group.
Posted by Naureen - Google Base Support - From Inside Adsense
Top Paying Adsense Keywords
$54.33 mesothelioma lawyers
$47.79 what is mesothelioma
$47.72 peritoneal mesothelioma
$47.25 consolidate loans
$47.16 refinancing mortgage
$45.55 tax attorney
$41.22 mesothelioma
$38.86 car accident lawyer
$38.68 ameriquest mortgage
$38.03 mortgage refinance
$37.55 refinancing
$35.99 auto accident attorney
$35.52 equity mortgage
$34.34 mesothelioma texas
$34.05 mortgages
$33.80 criminal defense attorney
$33.54 epocrates
$32.95 mesothelioma
$32.08 car accident attorney
$31.60 mortgage refinance rate
$31.38 loan refinance
$31.29 personal injury attorney
$31.24 best refinance
$30.14 register domain names
$29.86 medical malpractice lawyer
$29.68 incorporate
$29.68 malignant mesothelioma
$29.49 mortgage refinance
$29.45 freecreditreport
$29.41 fargo refinance
$28.53 mortgage loans
$28.15 125 refinance
$28.05 los angeles lawyer
$27.96 re mortgage
$27.38 how to register a domain name
$27.31 mortgage refinance rate
$26.86 personal injury
$26.48 refinance
$26.17 refinance
$25.43 mortgage loan
$25.35 texas refinance
$25.33 medical malpractice attorneys
$25.33 mortgage application
$24.46 mortgage companies
$24.33 countrywide
$23.92 low mortgage rate
$23.26 va refinance
$22.83 gmac mortgage
$22.17 california mortgage rates
$21.86 ameriquest
$21.68 florida lawyer
$21.41 dui
$21.29 refinance leads
$21.16 domain register
$21.07 refinance new york
$20.62 refinance rental property
$20.46 utah mortgage
$20.38 mortgage lenders
$20.35 find a lawyer
$20.20 mortgage note
These are the list of Top Paying Adsense Keywords
$47.79 what is mesothelioma
$47.72 peritoneal mesothelioma
$47.25 consolidate loans
$47.16 refinancing mortgage
$45.55 tax attorney
$41.22 mesothelioma
$38.86 car accident lawyer
$38.68 ameriquest mortgage
$38.03 mortgage refinance
$37.55 refinancing
$35.99 auto accident attorney
$35.52 equity mortgage
$34.34 mesothelioma texas
$34.05 mortgages
$33.80 criminal defense attorney
$33.54 epocrates
$32.95 mesothelioma
$32.08 car accident attorney
$31.60 mortgage refinance rate
$31.38 loan refinance
$31.29 personal injury attorney
$31.24 best refinance
$30.14 register domain names
$29.86 medical malpractice lawyer
$29.68 incorporate
$29.68 malignant mesothelioma
$29.49 mortgage refinance
$29.45 freecreditreport
$29.41 fargo refinance
$28.53 mortgage loans
$28.15 125 refinance
$28.05 los angeles lawyer
$27.96 re mortgage
$27.38 how to register a domain name
$27.31 mortgage refinance rate
$26.86 personal injury
$26.48 refinance
$26.17 refinance
$25.43 mortgage loan
$25.35 texas refinance
$25.33 medical malpractice attorneys
$25.33 mortgage application
$24.46 mortgage companies
$24.33 countrywide
$23.92 low mortgage rate
$23.26 va refinance
$22.83 gmac mortgage
$22.17 california mortgage rates
$21.86 ameriquest
$21.68 florida lawyer
$21.41 dui
$21.29 refinance leads
$21.16 domain register
$21.07 refinance new york
$20.62 refinance rental property
$20.46 utah mortgage
$20.38 mortgage lenders
$20.35 find a lawyer
$20.20 mortgage note
These are the list of Top Paying Adsense Keywords
Earnings: Your questions answered
Below answers are taken from Inside Adsense... Nice details to know about
Is there is a minimum number of impressions or clicks I need to get before I can start earning through AdSense?
No, there's no minimum number of impressions or clicks for generating earnings. You can start earning the very first time a user clicks on a cost-per-click (CPC) ad or views a cost-per-thousand-impressions (CPM) ad. Keep in mind, however, that you'll need to earn $100 before your earnings will be paid out to you.
If a CPM ad appears on my site, do I need to receive 1,000 impressions before I am paid?
No, with CPM ads you're paid for each impression, so if you receive 1 ad impression, you'll receive 1/1,000 of the CPM bid for that ad unit.
I received 57 page impressions. Why don't I have any earnings?
It sounds like the ads currently appearing on your site are probably CPC ads, so you'll be paid for clicks, rather than impressions. Our system will automatically display whichever ad or ads representing the highest revenue potential for you, whether they're CPC or CPM ads.
How much do you pay per click or impression?
We don't pay a fixed price for each click or impression - we pay you a portion of the amount paid by the AdWords advertiser. This amount varies based on the actual CPC or CPM paid by the advertiser. Each ad that appears on your site will most likely generate a different CPC or CPM.
Do I get paid when visitors use my search box?
With AdSense for search, you'll be paid when users click on the ads that appear on their search results pages, not from the search queries themselves. You won't be paid if a visitor uses your search box, but chooses not to click on the ads on the search results pages.
Do I get paid when visitors click on my link unit topics?
When a user clicks on a link unit topic, you'll be paid for clicks on the CPC ads that appear on the resulting page of highly targeted ads. However, you won't be paid for clicks on the initial topics themselves. Link units can siginficantly boost your overall AdSense revenue by providing even more relevant and monetized content to your users.
Posted by Theresa Chow - AdSense Publisher Support
Is there is a minimum number of impressions or clicks I need to get before I can start earning through AdSense?
No, there's no minimum number of impressions or clicks for generating earnings. You can start earning the very first time a user clicks on a cost-per-click (CPC) ad or views a cost-per-thousand-impressions (CPM) ad. Keep in mind, however, that you'll need to earn $100 before your earnings will be paid out to you.
If a CPM ad appears on my site, do I need to receive 1,000 impressions before I am paid?
No, with CPM ads you're paid for each impression, so if you receive 1 ad impression, you'll receive 1/1,000 of the CPM bid for that ad unit.
I received 57 page impressions. Why don't I have any earnings?
It sounds like the ads currently appearing on your site are probably CPC ads, so you'll be paid for clicks, rather than impressions. Our system will automatically display whichever ad or ads representing the highest revenue potential for you, whether they're CPC or CPM ads.
How much do you pay per click or impression?
We don't pay a fixed price for each click or impression - we pay you a portion of the amount paid by the AdWords advertiser. This amount varies based on the actual CPC or CPM paid by the advertiser. Each ad that appears on your site will most likely generate a different CPC or CPM.
Do I get paid when visitors use my search box?
With AdSense for search, you'll be paid when users click on the ads that appear on their search results pages, not from the search queries themselves. You won't be paid if a visitor uses your search box, but chooses not to click on the ads on the search results pages.
Do I get paid when visitors click on my link unit topics?
When a user clicks on a link unit topic, you'll be paid for clicks on the CPC ads that appear on the resulting page of highly targeted ads. However, you won't be paid for clicks on the initial topics themselves. Link units can siginficantly boost your overall AdSense revenue by providing even more relevant and monetized content to your users.
Posted by Theresa Chow - AdSense Publisher Support
CPM ads: Knowing the facts can pay off
Myth: All text-based ads are paid on cost-per-click (CPC) basis, and all image-based ads are paid on a cost-per-thousand impressions (CPM) basis.
Fact: Both text and image ads can be paid on either a CPC or CPM basis. AdWords advertisers can choose which type of ad they'd like to create -- e.g., CPM vs. CPC or text vs. image. In order for a CPM ad or an image CPC ad to win in the ad unit auction and appear on your site, it has to produce an effective CPM greater than the sum of the individual text ads that would otherwise appear.
Myth: If I set my ad unit to 'image only', I'll get exclusively CPM ads.
Fact: As mentioned above, image ads can be either CPC or CPM ads, so you could also see CPC image ads. You might also see public service ads if there is a limited inventory of image ads relevant to your site content. As a rule of thumb, we recommend opting into both text and image ads. Doing so expands the pool of advertisers competing to display on your site – both on a CPC and CPM basis – therefore maximizing your site's revenue potential. It also helps to choose an ad format that supports both text and image ads.
Keep in mind that currently, all CPM ads are site targeted, meaning that your site will only display CPM ads if an AdWords advertiser has decided your content is relevant to their ad campaign. To increase advertiser bidding on your site, you may wish to customize your Onsite Advertiser Sign-up landing page.
Myth: I can't participate in Onsite Advertiser Sign-up because I only want to display text ads on my site.
Fact: Since site-targeted CPM ads can be either text-based or image-based, you can still take advantage of this program even if you only want to show text ads. Advertisers who want to display on your site can create text-based site-targeted ads.
Posted by Theresa Chow - AdSense Publisher Support --
Posted by Inside AdSense Team to Inside AdSense
Fact: Both text and image ads can be paid on either a CPC or CPM basis. AdWords advertisers can choose which type of ad they'd like to create -- e.g., CPM vs. CPC or text vs. image. In order for a CPM ad or an image CPC ad to win in the ad unit auction and appear on your site, it has to produce an effective CPM greater than the sum of the individual text ads that would otherwise appear.
Myth: If I set my ad unit to 'image only', I'll get exclusively CPM ads.
Fact: As mentioned above, image ads can be either CPC or CPM ads, so you could also see CPC image ads. You might also see public service ads if there is a limited inventory of image ads relevant to your site content. As a rule of thumb, we recommend opting into both text and image ads. Doing so expands the pool of advertisers competing to display on your site – both on a CPC and CPM basis – therefore maximizing your site's revenue potential. It also helps to choose an ad format that supports both text and image ads.
Keep in mind that currently, all CPM ads are site targeted, meaning that your site will only display CPM ads if an AdWords advertiser has decided your content is relevant to their ad campaign. To increase advertiser bidding on your site, you may wish to customize your Onsite Advertiser Sign-up landing page.
Myth: I can't participate in Onsite Advertiser Sign-up because I only want to display text ads on my site.
Fact: Since site-targeted CPM ads can be either text-based or image-based, you can still take advantage of this program even if you only want to show text ads. Advertisers who want to display on your site can create text-based site-targeted ads.
Posted by Theresa Chow - AdSense Publisher Support --
Posted by Inside AdSense Team to Inside AdSense
AdWords referrals
We're excited to announce that now, in addition to AdSense and Firefox, you can refer users to AdWords in countries and languages where AdSense for content is available. You'll earn $20 each time one of the advertisers you've referred spends at least $100 with AdWords. To get started, choose 'Referrals' on your AdSense Setup tab and look for the AdWords sub-tab.
From Inside AdSense Team
From Inside AdSense Team
[Inside AdSense] Optimization Month, Week 4: Building and understanding your audience
If you've been following this blog for the past three weeks, you've already seen a ton of great tools to make your site as compelling as possible with AdSense...and if you haven't, what are you waiting for? Scroll down and read about all the techniques that we've touted during this Optimization Month. And now that you have all these great tools at your fingertips, it's time to roll up your sleeves and get to updating your site. I'll wait until you're finished.[time passes]Congratulations! Now your site is ready for all your eager users, but wait ... wouldn't it be great if more people knew about your site and could truly enjoy the fruits of your labor? Of course it would -- that's why this week we'll focus on tips and tricks to drive quality traffic to your site.We've assembled a team of specialists across Google to enlighten you on the many Google products that can help you optimize your site traffic and content. I've no intention of stealing any of their fire, so I'll simply whet your appetites a bit...
Find out about the many webmaster tools that can help you inform the Google crawlers about your site.
Got an RSS feed for your site? You'll be surprised how far that will take you in driving quality traffic to your site.
Learn more about your users, from the pages they're visiting most to the amount of time they spend on your site.And finally, to end the week we have something extra special. I won't ruin the surprise here, but suffice it to say that it'll be worth the wait.Posted by Boyar Naito - AdSense Optimization Team
--Posted by Inside AdSense Team to Inside AdSense at 8/21/2006 10:48:00 AM
Find out about the many webmaster tools that can help you inform the Google crawlers about your site.
Got an RSS feed for your site? You'll be surprised how far that will take you in driving quality traffic to your site.
Learn more about your users, from the pages they're visiting most to the amount of time they spend on your site.And finally, to end the week we have something extra special. I won't ruin the surprise here, but suffice it to say that it'll be worth the wait.Posted by Boyar Naito - AdSense Optimization Team
--Posted by Inside AdSense Team to Inside AdSense at 8/21/2006 10:48:00 AM
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